William Hill bookmakers are an established member of the ‘Big Three’ having had a High Street presence in the UK for decades. They are also a definitive member of our ‘big ten’ recommended online bookmakers, sitting towards the top of our list with a no-nonsense welcome offer for all new joining customers.

William Hill Review

William Hill was founded in 1934. 86 years of growth now sees them employ 15,500 people in 12 countries and run two greyhound stadiums: Sunderland and Newcastle. Hill’s online business, based in Gibraltar and bound by that countries respected licensing rules and regulations, is growing rapidly and now boasts more than three million active customers.

  • Listed on the Stock exchange
  • Licensed in UK and EU
  • William hill promo code offers when signing up
  • Diverse range of casino gambling & sports betting

William Hill Betting Site UK

William Hill operate 2,371 betting shops making them the largest land-based bookmaker in the UK and giving them a market share of over 26%. And unlike some of its rivals William Hill has not discontinued its telephone betting service and customers can still bet via the telephone by calling: 0800 444040.

For convenience online customers can make cash despots and withdrawals over the counter at anyone of these outlets and, to make life even easier, there is a ‘shop locator’. Customer’s only need to enter a postcode or city name to find the shop closest to them.

Visit William Hill

William Hill £40 Welcome Bonus for New Players

This is a mobile only offer. To claim the William Hill welcome bonus click the ‘Claim Offer’ button and then follow these steps.

  1. Register your William Hill account using a smartphone or tablet device
  2. Use the promo code “P40”
  3. Once your account is created, place a bet with a minimum amount of £10 on odds of 1/2 (1.50) or more.
  4. Wait for the qualifying bet to be settled
  5. Once settled the free bets will be credited in four £10 free bet tokens.

Claim Your William Hill Bonus

18+. Play Safe. From 00:01 on 18.10.2022. 4x £10 free bets. Free bets expire after 30 days. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

William Hill Promotions

William Hill online also have a selection of regular promotions which are mainly aimed at football punters.

Naturally a company the size of William Hill online has to feature ‘best odds guaranteed’ and ‘first past the post’ concessions. It also needs a ‘cash out’ feature and live pictures of football, horse racing and greyhound racing (to name a few). But it does not have to feature its own daily podcasts and radio station. Nevertheless William Hill have chosen to offer those extra features.

Their site also has a neat ‘bet calculator’, excellent ‘form guides’ and an ‘archived results’ section allowing you to see the outcome of scored of sports dating back several years.

  • Best Odds Guaranteed
  • Daily Acca Boosts
  • Live William Hill Radio channels
  • Bet Calculator
  • Results Section / Form Guides

William Hill Free Games

There are some free to enter games and competitions open to all William Hill customers and available to play every day.

Bonus Drop

Every day from 08:00:01 (UK time) until otherwise cancelled, the William Hill Bonus Drop is available for play. Simply place the coin in one of the three chutes. You will win one of the following prizes if you land on a win symbol:

  • Free spins on specific slot machines
  • A free bonus that may only be used on specific slot or table games.
  • A monetary prize will be added to your main account.

William Hill Bets & Markets

In-play features heavily with William Hill as does football, they cover over 60,000 football matches a year. And their bet selection is admirably deep too.

Horse racing punters, for example, can not only back selections to win and each-way, they can also back ‘place only, ‘without the favourite’, in a ‘match bet’ and even with ‘insurance’ meaning stakes are returned if your selection does now win but finishes placed.

William Hill TV Service

William Hill TV is your go-to streaming service for live racing action and sports betting insights. This innovative streaming service provided by the renowned bookmaker is designed to offer punters an immersive betting experience.

This platform streams live horse racing, greyhound racing and harness racing from tracks around the UK, Ireland, and beyond, alongside offering expert analysis and up-to-the-minute sports betting insights. Whether you’re at home or on the move, William Hill TV ensures you stay connected to the heart of the action, providing live coverage of your favorite races and sporting events.

It’s a valuable resource for bettors seeking to make informed decisions, offering not just the excitement of live sports but also the strategic edge of expert commentary and analysis.

William Hill Mobile App

The William Hill mobile app has been downloaded 4 million times since it was launched in February 2012.  Suffice to say it allows users access to every part of the William Hill betting site.

William Hill Payment Methods

William Hill a good range of payment options including Visa or MasterCard cards for deposits and withdrawals. Plus they have introduced ‘William Hill Cash Direct’ vouchers making it easy to deposit and withdraw cash on/from your account instantaneously.

  • Visa
  • Mastercard
  • William Hill CashDirect
  • Paypal
  • Skrill
  • Neteller
  • ecoPayz
  • Apple Pay
  • Fast Bank Transfer
  • Paysafe Card
  • Diners Club International

William Hill Deposit Methods

William Hill offers a variety of deposit options to fund your account for online gambling. The availability of these options might vary based on your location. Here are some common deposit methods that William Hill typically offers:

  1. Debit/Credit Cards: William Hill usually accepts major debit cards like Visa, MasterCard, and Maestro for deposits. This method is often widely used and convenient.
  2. E-Wallets: E-wallets like PayPal, Neteller, and Skrill are commonly accepted by William Hill. These platforms provide an added layer of security and privacy for your transactions and means your data is only stored in one location.
  3. Bank Transfer: Bank transfers allow you to directly transfer funds from your bank account to your William Hill account. This method might take longer than others.
  4. Prepaid Cards/Vouchers: Some prepaid cards and vouchers like PaySafecard might be accepted for deposits. These can be a good option if you want to maintain a separate gambling budget.
  5. Mobile Payment Services: Depending on your location, William Hill might accept mobile payment options like Apple Pay or Google Pay for deposits.
  6. Cash: In some cases, you might be able to make cash deposits at William Hill’s physical betting shops.

It’s important to note that deposit methods might change over time, and availability can vary depending on your location. Before making a deposit, it’s recommended to visit the William Hill website and check their “Deposit” or “Banking” section for the most up-to-date list of available deposit options for your country. Additionally, be aware of any potential fees associated with the chosen deposit method, as these can vary as well.

12 Reason to Join William Hill

Using William Hill’s sportsbook and casino site in the UK offers several benefits due to its reputable history and comprehensive offerings. Here are some advantages of using William Hill:

  1. Reputation and Trustworthiness: William Hill is one of the oldest and most respected names in the gambling industry. Established in 1934, it has a long history of providing reliable and secure betting services, giving users confidence in their platform.
  2. Variety of Betting Options: William Hill offers an extensive range of betting options, including sports betting, casino games, live casino, poker, bingo, and more. This variety allows users to explore different forms of gambling all in one place.
  3. Sports Coverage: William Hill provides comprehensive sports coverage, offering a wide array of sports and betting markets. Whether you’re interested in popular sports like football, tennis, and horse racing, or niche sports and international events, William Hill has you covered.
  4. Live Betting: The platform offers live betting options, allowing users to place bets on ongoing matches and events in real-time. This feature adds excitement and engagement to the betting experience.
  5. Casino Games: William Hill’s casino site boasts a rich selection of casino games, including slots, table games, and live dealer options. The casino section provides diverse entertainment for users who enjoy casino gaming.
  6. Mobile App and User Interface: William Hill’s mobile app and website are user-friendly and easy to navigate. The mobile app is optimised for on-the-go betting and gaming, ensuring a seamless experience.
  7. Promotions and Bonuses: William Hill frequently offers promotions, bonuses, and rewards to its users. These can include welcome bonuses, free bets, enhanced odds, and loyalty rewards, enhancing the value of your bets and wagers.
  8. Customer Support: William Hill offers customer support services, providing assistance to users with inquiries or issues. Responsive and helpful customer support contributes to a positive user experience.
  9. Security Measures: Being a reputable operator, William Hill employs robust security measures to protect user information and financial transactions. This includes encryption technology and compliance with relevant regulations.
  10. Payment Options: The platform supports a variety of payment methods for deposits and withdrawals, offering convenience and flexibility for users.
  11. Regulated and Licensed: William Hill operates under licenses from the UK Gambling Commission and Gibraltar Gambling Commission, ensuring that it adheres to strict regulations and standards for fair play and responsible gambling.
  12. Responsible Gambling Tools: William Hill provides tools and resources for responsible gambling, including setting deposit limits, time limits, and self-exclusion options to help users manage their betting habits.

In conclusion, using William Hill’s sportsbook and casino site in the UK provides users with a reputable and diverse gambling experience, backed by decades of industry expertise and a commitment to responsible gambling practices. As always, it’s important to gamble responsibly, understand the terms and conditions, and adhere to local laws and regulations regarding online gambling.


Why are we giving William Hill a nine and not a perfect 10?  Well, for us they have smashed every angle possible with the one exception of concessions, price enhancements and offers.  Yes William Hill match their rivals in terms of the accepted punter allowances – ‘Best Odds Guaranteed’ for example – but in no areas do they trump them.

That one disappointment apart, William Hill cannot be faulted for their online sportsbook which is brimming with great sports betting content, some unique William Hill betting offers, opportunities and free bets.  Easy to understand and use, friendly customer service and concise betting slips, its one for day-in-day-out punters not looking for the odd treat to keep them sweet.


Is it legal to gamble on William Hill?
Yes, gambling on William Hill is legal in jurisdictions where online gambling is permitted. However, it’s essential to verify the legality of online gambling in your specific location before participating.
Is it legal to gamble on William Hill?
William Hill offers a variety of deposit options, including credit/debit cards, e-wallets like PayPal, bank transfers, and prepaid cards. The availability of deposit methods may vary based on your location.
Is live in-play betting available at William Hill?
Yes, William Hill offers live in-play betting across a wide range of sports and events. This feature allows users to place bets on ongoing matches or events in real-time, enhancing the excitement and engagement of sports betting.
When I withdraw my winnings from William Hill, how long will I have to wait for payment?
Withdrawal processing times at William Hill vary based on the chosen method. E-wallet withdrawals are usually fastest, often within 24 hours. Bank transfers or card withdrawals may take a few business days.
What customer support options does William Hill offer?
William Hill provides various customer support options, including live chat, email support, and telephone assistance. Additionally, they offer a comprehensive FAQ section on their website to address common queries and concerns.
What exactly is the William Hill sports welcome bonus?
The William Hill sports welcome bonus typically offers new customers a bonus upon their first deposit or qualifying bet. Specific details of the bonus, such as the amount and requirements, may vary over time and by region. It’s advisable to check William Hill’s website or promotions section for the most up-to-date information on their current sports welcome bonus.

Please gamble responsibly – It’s important to note that online gambling involves risks, and it’s crucial to gamble responsibly. Before using any online betting platform, including Bovada, it’s advisable to thoroughly review their terms and conditions, understand the local laws and regulations regarding online gambling, and consider setting limits on your betting activities to ensure you stay within your means.