AI can research team news, analyse statistics and produce football probabilities in seconds. But can it actually find betting value that the market has missed?
The 2026 World Cup provided one of the cleanest tests yet. Researchers tracked leading AI models across all 104 matches, making predictions before kick-off and comparing them with real betting-market…
Prediction markets have arrived at the World Cup at exactly the wrong moment for traditional sportsbooks.
FIFA has named ADI Predictstreet as the Official Prediction Market Partner of the 2026 World Cup, FanDuel Predicts has expanded its event-contract product through Crypto.com, and Matchbook has launched World Cup prediction markets with ADI Predictstreet in the UK,…
Legal sportsbooks could take around $60 billion in bets on the 2026 FIFA World Cup, according to H2 Gambling Capital.
That would make this the biggest regulated football betting event on record. H2 puts the figure 71% higher than its 2022 World Cup estimate and 185% higher than 2018, with the USA, Mexico, and Canada…
The 2026 World Cup gives bettors more than a bigger fixture list. The expanded format, extra knockout round, North American venues and fresh qualification data all create market angles worth tracking before the first ball is kicked.
This is not about picking the winner. The better route is to look at how the tournament might…
The 2026 World Cup Golden Boot market is one of the cleaner futures markets to understand. Pick the player who scores the most goals at the tournament finals, then hope he gets enough games, penalties, and soft group-stage matchups to build a total.
Simple enough. But the best bet is not always the best player.…
Prediction markets are no longer just for elections, crypto traders and politics junkies. The 2026 World Cup is turning them into a live rival for sportsbooks.
A June 2026 SEON survey found that prediction markets were the second most popular betting channel among U.S. adults planning to bet on the World Cup. Licensed betting apps…
FIFA has been quietly kicking around the idea of expanding the 2030 World Cup to 64 teams.
The proposal first surfaced in March 2025 from Uruguay’s FIFA delegate Ignacio Alonso and was pushed hard by CONMEBOL leaders. It was pitched as a one-off centenary celebration — the 100th anniversary of the first World Cup in…