The Premier League’s front-of-shirt gambling sponsorship ban is now taking effect for the 2026/27 season, three years after clubs first agreed to the change.
That means none of the 20 Premier League clubs will have a betting or gambling company as its main front-of-shirt sponsor this season. In 2025/26, 11 clubs still carried gambling brands in that position.
The change will be immediately visible when the new season begins, but gambling sponsorship has not disappeared from Premier League football. Betting brands can still appear on sleeves, training kits, advertising boards, and other club assets.
| Premier League gambling sponsorship | 2025/26 | 2026/27 |
|---|---|---|
| Clubs with gambling front-of-shirt sponsors | 11 | 0 |
| Gambling brands on shirt fronts | Allowed | Not allowed |
| Gambling brands on shirt sleeves | Allowed | Allowed |
| Gambling brands on training kits | Allowed | Allowed |
Why Have Betting Logos Disappeared?
Premier League clubs agreed in April 2023 to withdraw gambling sponsorship from the front of their matchday shirts.
The agreement was made after consultation between the Premier League, its clubs, and the Department for Culture, Media and Sport during the government’s review of gambling legislation. Clubs were given until the end of the 2025/26 season to complete existing deals and find replacements.
There is an important distinction here. This is not a UK law banning gambling companies from sponsoring football clubs.
It is a collective agreement made by Premier League clubs. The league described it as a voluntary measure intended to reduce gambling advertising, making the Premier League the first UK sports league to take that particular step.
Who Has Replaced the Betting Companies?
The change left plenty of valuable advertising space to fill.
Betting companies had become particularly common sponsors among Premier League clubs outside the traditional biggest commercial names, in part because they were prepared to pay strongly for global exposure.
The replacements for 2026/27 come from a much wider mix of businesses. Nielsen Sports highlighted several examples this week:
- Crystal Palace: enterprise technology company Temporal
- Aston Villa: Visit Rwanda
- Everton: financial services company CMC Markets
Fintech and technology companies are among the sectors moving into space previously occupied by gambling operators.
Some clubs have found the switch easier than others. The biggest Premier League teams already had major non-gambling shirt deals, while smaller clubs have had to replace sponsorship contracts that were often worth substantial sums.
Gambling Sponsorship Hasn’t Gone Away
You will still see betting companies around Premier League football.
The club agreement does not extend to shirt sleeves or training kits, meaning gambling operators can continue to use those sponsorship positions.
Manchester United provided a timely example this week by bringing in Betway as its new training-kit partner for 2026/27. The Betway name can therefore appear on United training wear even though it could not become the main sponsor on the front of the club’s Premier League match shirts.
So the change is narrower than the phrase “gambling sponsorship ban” can suggest.
What has disappeared is the sight of betting companies occupying the biggest advertising position on Premier League match shirts. Brands such as Betano, Stake, and SBOTOP were familiar sights there last season.
Betting sponsorship around English football is still very much alive. From 2026/27, you just won’t see it across the middle of a Premier League shirt.
